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This particular lesson is being discussed in details by your Coach in his 1-day live-seminars for entrepreneurs and business owners.
Aredconsult Highly Recommends ...
1. Increase Sales Conversion Ratio (SCR) of your website - the ratio of sales per number of site visitors.
It is just senseless to spend on more internet promotions when your website cannot convert site visitors into customers. Focus on increasing the SCR by testing different "sales copies" and adopting the one sales copy that highly converts.
Ask yourself, "Does your website clearly tells your prospects why they should do business with you instead of your competitors?" and "Does it have a clear call-to-action"?
2. Concentrate on the promotions that will bring you 60% of hundreds of thousands of visitors (discussed previously).
Just like the pros, you must be aware that there are other internet/web promotions that I would enumerate on the next page.
Regard ranking on search engines and directories as long-term and proceed to take up other lucrative promotions while waiting for your website to appear on search results. Build up your subscriber list now.
However, never discard the 40% search engine promotions I mentioned in the previous page because they really generate a lot of visitors instantly. They are Pay-Per-Click (PPC), Google Adwords, and other pay-per-performance programs.
3. Reduce Customer Acquisition Cost (CAC) - money you spend on marketing promotions to get a new customer.
You have to monitor all your campaigns to get the most cost-effective promotions and disregard non-performers. Are you set up to track your visitors?
4. Improve your Customer Relations Management (CRM)
Who is the best prospect? Remember that the best prospect is the person (called customer) who had already bought from you. Your goal is to make a previous customer buy again and again from you - a customer for life.
It is much costly to generate a new customer. Ask yourself, "Do you know what a customer is worth?"
If you only have a shoestring budget for promotions, your recourse is to really segment your target market and appeal to them specifically.
Marketing research involves cost. For new websites, conduct a profile of your customers in 1-3 months from your sales data and proceed to find people that best fit that customer profile.
For your Pay-Per-Performance promotions, i.e. Overture, Google, etc., the key is in the keyword research, selection, and monitoring.
6. Online and offline promotions
Combining online and offline promotions is as simple as putting your website address and email in your stationery. You might be surprised that you can come up with more than a hundred ways to enhance your internet/web promotions with offline tactics.
7. Impressions vs. Clickthroughs
Leave the ads for impressions (branding campaign) to others with a big war chest and go for pay-per-performance graphic/banner/text ads that your target customers would click.
8. Aredconsult Internet/Web Promotions Strategy
In the next page, you will discover the different kinds of internet/web promotions and how Aredconsult executes them.
>>> Proceed to next page
Aredconsult Internet Marketing
Rm. 402 Parchouse II Bldg., #21 EDSA
Guadalupe, Makati City, Philippines
Contact: Ave Ramel, President and CEO
Cellphone # (63) 926-583-0349
>>> Click to contact us online
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