Turning Your Visitors Into Buyers
By Commission Junction

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(If you don't know which locations and which ads are selling the best, use your Commission Junction reports to find out today!).

Give high-value ads that have high commission rates and are well suited for your audience the best opportunity to succeed.

If you have an opt-in email list, you can create a "special offers" email specific to this purpose and insert your top four or five offers complete with product details, benefits and more.

For this tactic to work, the emails must be targeted and consistently offer real value to the recipient.

Your recipients should have opted in to receive your emails, and for best results we recommend developing your own list in-house, instead of using rented lists.

The Role of Testing:

You're probably thinking that this is too much work - you have tons of ad space, many pages, hundreds of ads, and these techniques are too time intensive.

This is where testing comes in. Our most profitable publishers usually have a few very successful affiliations - relationships with specific advertisers whose ads work for them on a consistent basis.

Use testing to establish which advertisers and what kinds of offers and ad types really resonate with your customers.

Based on that information and using an ad's EPC (earnings per 100 clicks), you will become better at selecting the right ads and tweaking your ad placement for best results. It does require ongoing work, but it pays off in commissions.

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