Turning Your Visitors Into Buyers
By Commission Junction

Sell the Sizzle! The old advertising adage says "Sell the sizzle, not the steak." Another way to say this is people don't buy products and services; they buy benefits. Continue below.

Each of your advertiser's offers has associated benefits that will cause your visitors to respond, and, if they're the right audience, to buy.

In order to sell your advertiser offers, you first have to find out what they're about.

Who is the target audience for the product?
What are the primary benefits to buying it?

All of this information will help you find optimal placements for your ads and create content to support them.

Some publishers also include product details, which can be retrieved with Commission Junction product links, and customer testimonials with their ads.

If product benefits and details are not readily available to you, request them from the advertiser to ensure you use content suitable for their brand.

Also, review the advertiser's Web site to better understand the products you're selling and who the target audience is.

You can also request specific link types that work best with your site, but remember that all link types can be used successfully if visitors are being sold on the offer up front.

To help sell your offers, place them around relevant content or content that has the same target audience as the offers.

Second, use the product benefits content as part of, or around, the ads on your site.

If you have a content site, for example,a skiing site that's promoting ski boot product links, you can include product information or endorsements directly within your relevant content and place your product links close by.

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