Search Engine Advertising Internet Business Program
PC & Board Games |
Most Searchers Use Two Word Phrases |
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1. 2 word phrases 32.58%
2. 3 word phrase 25.61%
3. 1 word phrases 19.02%
4. 4 word phrases 12.83%
5. 5 word phrases 5.64%
6. 6 word phrases 2.32%
7. 7 word phrases 0.98%
What size phrases do you optimize for?
Of course, it's always better to wordtrack searchers and find out what phrases they're actually using, but this is a nice when-in-doubt kind of guideline.
Phoenix, from SEORoundtable, commented on the study and added a nice bit of strategy for those vying for competitive two word phrases:
"If you are active in optimizing for two word phrases you know it's where the most competitive sites are battling for those number one positions, and if you can't make it in the top 10 for a two word phrases, then you will most likely go after another two word phrases or better yet start to target some 3-4 word phrases, which work wonders when completely optimized on sub-pages."
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