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Search Engine Advertising :
Bigclique prepares to challenge search engine players

While it's generally acknowledge that the big 3, consisting of Google, Yahoo, and MSN Search, dominate the search engine industry. However, an upstart search company has decided not to let these facts deter them from introducing a search engine with hopes they can challenge the industry leaders. Continue below

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The engine in question, BigClique.com, was officially launched yesterday with hopes of being a viable alternative to the big 3.

The company's CEO, Femi Olu, developed BigClique because he felt the search engine industry was awash with an "uncontrollable" monopoly, which seems to favor the major players, while making growth difficult for the smaller companies.

These thoughts are made apparent by comments made by Olu in BigClique's official launch press release:

"I felt the need to offer home-based, small and medium-sized business owners a level playing field in search engine marketing. Our search engine was designed to deliver new, targeted leads that ultimately keeps businesses alive."

In order to compete with the industry standards, BigClique is efforting to offer the most relevant search results it can. In order to accomplish this, the company believes it needs to prune search results in order to remove the large amount of clutter. This is also made apparent by the engine's about page, which says:

"BigClique cuts out all the other untargeted fake clutter. From our studies and research before launching BigClique we found the average user will NOT search beyond page 10 of the search results and knowing this we have built software to drill down to the best of the best sites and deliver them all within these page parameters."

Using its BigCliqueBot spider (nicknamed Daisy), BigClique launched with an index of "several million pages". While this pales in comparison to the search engine giants (Google has over an 8 billion page index), perhaps this smaller index is necessary to fulfill the promise of uncluttered search results.

Currently (and probably permanently), BigClique does not offer any of the bells and whistles provided by their competitors. This includes email, news, and map services. The lack of the standard web portal features indicates Olu and his team are committed to offering the best search experience they can.

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About the Author:
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Chris Richardson is a search engine writer for WebProNews. Visit WebProNews for the latest search news.