Thursday, December 13, 2007

Yahoo! Trend Analysis Looks To Personalize Search

The implication of trend analysis as it applies to Yahoo! is that the system allows for significant and specific user information gathering and analysis, to better tailor search results, to give better demographic information, and provide information on consumer's past search habits.

The trend analysis module looks for trends along different information parameters such as time of the queries (day, week, et cetera), where the user is searching from, what information is being sought, what they've looked for in the past, how older the user is, and how much money they make.

Read more Yahoo! Trend Analysis Looks To Personalize Search at http://www.philippine-imarketing.com/search-engine-advertising/yahoo-trend-analysis.htm


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