How to Trigger a Successful Sale through the Power of Psychological Triggers
By Joseph Sugarman

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The problem with those subject lines is that the reader was able to quickly determine:

1) that it was an advertisement; and,
2) that it was for some specific product or service.

Most people don't like advertising. And most people won't make the effort to open their e-mail solicitation if they think they are getting an advertising message - unless they are sincerely interested in buying something that the advertisement offers.

The subject line of an e-mail is similar to the headline of a mail order ad, or the copy on an envelope, or the first few minutes of an infomercial.

You've got to grab somebody's attention and then get them to take the next step.

In the case of the envelope, you want them to open it. In the case of an infomercial, you want them to keep watching, and in the case of an e-mail, you want them open up the e-mail and read your message.

The key, therefore, is to get a person to want to open your message by putting something into the subject area of your e-mail that does not appear to be an advertising message -- one that would compel them to take the next step.

And the best trigger to use for this is the trigger of curiosity.

There are a number of ways you can use curiosity to literally force a person to take the next step. You can then use this valuable tool to put a reader in the correct frame of mind to buy what you have to offer.

Once again, all the principles apply to every form of communication -- whether it be advertising, marketing or personal selling. And to know these triggers is the key to more effective communication and most importantly, the avoidance of costly errors that waste time and money.

About The Author:

Joe Sugarman, the best-selling author and top copywriter who has achieved legendary fame in direct marketing, is best known for his highly successful mail- order catalog company, JS&A, and his hit product, BluBlocker Sunglasses. Joe's new breakthrough book, "Triggers," cracks the human psychological code by identifying 30 triggers that influence people to buy. http://www.PsychologicalTriggers.com

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