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2 Basic Methods To Run Your Classified Ad on Magazines |
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Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people.
Two Basic Methods
Two basic methods are used with classified advertising.
(1) Place an ad offering FREE literature, and then send your literature to all inquiries. A "free" offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries.
This method is excellent when you are also collecting "Opportunity Seeker" names that you can rent. You should be able to generate fresh national leads for $.20 to $1 using this method.
(2) Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the "Opportunity Seeker" who never buy anything, and your operation is much cleaner and void of "busy" work.
Cost/Circulation Ratios
This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023!
That's right - two cents!! For every 1,000 people!
Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important.
Ask for Rate Card
Before you place an ad, write to the magazine and ask for their "Rate Card" for both classified ads and space advertising.
You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.
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