12 Reasons Why A Business Without An Online Presence Is Missing Out On A Goldmine Of Potential Customers

1. Low-cost promotion - the Internet is generally cheaper than advertising on TV, radio, or in newspapers, magazines and even by direct mail.

2. Niche markets abound - the Internet has opened up all sorts of niche marketing opportunities that either never existed before, or were too expensive to tap into.

3. Low start-up cost - a computer and internet connection is all you need. You can also work from home.

4. Technology to compete - by using the right technology, a small business can use auto-responders, accept online payments and even deliver products over the Internet, just like their much bigger counterparts.

5. Lifting the profile - With a professionally designed web site, a small business can have the appearance and credibility of being a large corporation.

6. Open 24/7 - by automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay! Requires little time on a part-time basis.

7. Reaching a global audience - people can now locate and buy products and services from every corner of the world.

8. Customer feedback made easy - the Internet makes it possible to capture visitor information. Keeping in touch (via email) helps to cultivate long-term relationships. Also, the widespread use of discussion forums is a popular way to get quick, low-cost customer feedback.

9. Frequently Asked Questions - questions that may normally be answered by phone can be answered on the Internet. A website can list the answers to the most frequently asked product or service related questions. This can save on phone bills and free up a lot of time and maybe an extra employee.

10. Interactivity - the Internet is much more dynamic than a few years ago, ie. automatic product updates, automatic website content and image changing, live video, audio streaming, etc.

11. Test marketing new products - the Internet offers quick and easy ways to conduct low-cost market research. A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response.

12. Use of time-sensitive promotions - It is easy to quickly change promotions or offers on the Internet. Time-sensitive promotions such as running contests, or product specials can be a good way to attract traffic and sales to an online business.

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