Internet Marketing for Small Business

Every online company knows that without traffic to their site, they go broke, quickly.

There are many ways to get cheap web site traffic. One way is pay per click advertising, where you pay per click through to your site, but you do not know if the customer is going to purchase your product, so you do lose some money with that.

Another way is to request links from other relevant, high traffic sites. Links to other well established sites is like personal recommendations, where you establish credibility fast, which increases the chances that they will buy your product. You must be persistent enough with some sites, though.

You may want to download the Alexa toolbar, which gives you information about a website, such as traffic rating, ranking, contact info, site stats, related links, etc.

You can get free advertising by giving away free expert content to relevant sites itching for some new, fresh content. Web site owners are always looking for fresh content. Make sure you write a bit about the author and your web site or product. As long as it is not competing with theirs, they will not mind.

You can post on these sites:

www.ezinearticles.com
www.freesticky.com
www.ideamarketers.com
www.findsticky.com

You can become an active expert in a newsgroup that is industry related. A newsgroup is an online forum where people share information and common interests. When you post, you are literally talking to your potential customers.

These people do not want to be sold something; they want information from gurus, about the topic they are interested in.

Make sure you have a sig file, or signature and start establishing relationships and prove your expertise. Stay with newsgroups that do not accept advertisements. This is also a great way to gather feedback from your website, straight from the horses' mouth. You can reinvent it if you need to and fix it accordingly.

When you post informative articles, people will begin to look forward to your posts, and eventually you may want to direct these people to your brand new newsletter.

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When building your own website there are a few things to consider.

If you know nothing about web design, you will need to pay someone to design it exactly the way you want. Make sure you use a reputable source so you are not wasting your money.

Be very picky about choosing your domain name. Make sure it is short, sweet and memorable.

One popular site you can visit to check what domains are available is www.whois.sc. This is also a good site to see who owns a particular domain you are interested. If the owner is not using the domain, you can offer to purchase it from them.

Probably one of the most important factors in an internet company is choosing a very good web host.

If your web site goes down, you are completely out of business. When searching for a web host company make sure they have secure server capabilities, fast servers, lots of space, unrestricted CGI access, SSH and FTP access, web-based administration, access to raw server logs, full email services, power and daily server backups, and no minimum contracts.

You may want to test their technical support and see if they offer services, scripts, and software. Inquire about their downtime and how long they have been in business. Make sure you are not being charged for the extra services.

When a customer visits your website, you want them to see professionalism, knowledge and fast connections.

If your visitors notice advertisements from your free or low cost web host server they will perceive your site to be unprofessional and very small time. Slow connection speeds will definitely lose customers and cost you much money.

So, choose your web host server carefully and you will be well on your way to creating a website that will attract all types of visitors.

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When you start an online newsletter you have the opportunity to collect opt-in email addresses to build your subscription base and establish creditability with your subscribers so that they may want to purchase products from you, a trusting source.

The best part about an online newsletter is that it is free to start up. With an online newsletter you can offer your subscribers juicy daily or weekly information and they will love it.

It will slowly build up their curiosity and they may purchase a monthly membership or products from you because they love receiving the information you supply.

Now, if you send them junk, the complete opposite will occur, so having an online newsletter takes work, but you can always pay someone to do it for you.

So, with all this work put into it should you consider charging for subscription. That depends on what you want to accomplish.

- Do you want to attract visitors and entice them to your main product.
- Or are you only offering an online newsletter with no products.
- How often do you send out autoresponders and how in depth and valuable is your newsletter.
- Is this information easily found free somewhere else on the Internet.

Free newsletters are much easier because you can get a lot of people opt-in and you can sell them a subscription in the future. Everyone loves free stuff.

Occasionally, at the end of the email you may want to offer special subscriber only promotions or notify your subscribers of new products or services. You could even offer special subscriber only bonuses with a purchase.

By the way, if you send your subscribers what begins to look like sales letters, they will opt out quicker than you can say wait! Be careful because this is your potential customer crowd and it is like gold to you.

Discover How To Promote Your eBusiness: Strategy and Tactics.

Proceed now to Internet Marketing Strategy eBook

Global Filipinos to organize and harness economic, social, and political power of Filipinos through networking. Click to Pinoy

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Labels: small business internet marketing consultant