Aredconsult Internet Marketing Blog

Your website is you web property or real estate.

Buyers are surprised to learn that quite often the asking price is based upon nothing more sound than the seller’s whim.

However, here’s a way that would help to assess the value of a website –

***The cost of creating the website and related expenses, quality and quantity of its content and images, scripts purchased and used***

When you commission a webmaster to create your website, you will shell out at least P5,000 (US$96) for 3-5 webpages. There may be cheaper prices around.

For one webpage, it can range from P1,000-P2,500 (US$20-50).

I was asked recently by a British company to do their inner pages in the amount of P250 (US$5) per page. This I will use in the computation below.

If you have 100 pages in your website, total cost amounts to P25,000 (US$480). Therefore, you can sell your 100-page website for at least P25,000.

Let’s talk about the premium that is paid over and above the costs of creating your website.

This will account for the uniqueness of your website’s content, it’s popularity, or the number and quality of existing visitors.

Other considerations for the premium:

Branding and industry stature
Target audience
Domain name
Income Diversification
Traffic Diversification
Search engine rank
Site potential
Etc.

The Coke brand alone is already US$36 billion that should be paid over and above.

Therefore, we will still have to add the premium to our P25,000 calculation above.

Of course, the buyer think in terms of what the website is worth to him or her. Usually, it is based upon anticipated earnings.

A sophisticated buyer will ignore the above costing and not pay more than the business is worth to him or her.
At the end of the day, your web site is only worth as much as what somebody else is willing to pay for it.
Google bought into Alibaba.com for US$1.6 billion.
But before you buy or sell a website, it’s best to refer the valuation to a third party professional.

If you create your own website, think that you will sell it in the future, not just a presentation for your product or service.

Enroll to my Online Course on Internet Marketing Strategy for Home Business

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ituloy angsulong

You are now entering the fascinating and lucrative world of internet marketing that I find it appropriate to discuss this message.

Everybody loves freebies, including me. I can’t deny that.

But I would like to dispute and clarify that “the best things in life are free.” It pertains to God’s gift to man, i.e. air, water, food, etc.

In internet marketing and promotions, the best and most effective tactics also involve costs.

The Internet is already cheap, fast, and convenient.

Compared to a prime spot ad on TV costing P140,000 per second, that amount of money will certainly go a very long way on internet marketing.

In asking for more freebies, it seems you’re pushing the limit. In the industry, we have a term for those kind of people – tire kickers.

They are the people who don’t really earn from the Internet.

I’ve spent at least 3 years devouring free articles, ebooks, advises – without earning from the Internet.

I finally realized that the people who really earned (the gurus) will only give you tidbits of information but the real secrets are kept to themselves or you pay a price to get their secrets.

Those free “advises” are usually published already long ago, recycled, or everybody in the industry already knows them.

I have the skills of testing and the power of observation but it took me at least 3 years to really know the real deals.

Do you have the luxury of time? With your own business on the line, are you willing to play the game of trial-and-error?

The bottomline is that you have to spend time and money, if you really care about your business.

Spend on your continuous improvement, bring in the real professionals right at the very start, pay for well-placed ads, budget for periodic promotions, enroll to paid seminars and get your money’s worth, etc.

No more freebies that don’t make you earn.

You are very lucky that the Internet is very cheap vs. other media.

Enroll now to Online Course on Internet Marketing Strategy for Home Business

Discover How To Promote Your eBusiness: Strategy and Tactics

Proceed to Internet Marketing Strategy eBook

Global Filipinos to organize and harness economic, social, and political power of Filipinos through networking. Click to Pinoy

ituloy angsulong