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I. INTERNET MARKETING PROMOTIONS OUTSOURCING - for those who want to outsource or contract out the whole internet marketing promotion processes. We will become one of your profit centers with a very cost-efficient operation. Business processes that can be outsourced include search engine optimization (SEO), search engine marketing (SEM), increasing sales conversion, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, etc. Click here now

II. RETAINER CONSULTANCY - for those who prefer to consult an internet marketing expert anytime, similar to a retainer legal counsel, especially for those who are launching regular internet marketing campaigns. Click here now

III. INITIAL EXPERT ASSESSMENT AND STRATEGY FORMULATION - for those with no website yet but seriously planning to publish one on the Web, it is better to hear from an expert first before plunging to unfamiliar field. This might save you huge sums of money. Also, from the axiom "always start with a strategy in mind" - this shall cover your strategy and tactics. Click here now

IV. PROJECT CONSULTANCY - includes website design, installation of website functions, and search engine optimization (SEO); database design, programming, and development; and installation of ecommerce functions. Click here now

V. STAFF TRAINING - for those who intend to maintain an internet marketing team or have already an existing one, I will analyze and improve your process, update your staff's skills, and provide them with continuous online training. Click here now

VI. EXECUTIVE COACHING - for busy entrepreneurs, decision-makers and marketing executives who can't spare much time away from their office operations but must immediately grasp and harness internet marketing to contribute to the company's profitability. I will come to you instead. I offer you customized lessons, varied delivery, and at your own time, place and pacing. Click here now

VII. WEBSITE CRITIQUE - for those who already have a website but the results didn't satisfy your expectations, especially your bottomline - profit. I offer you immediate and in-depth assessment. Click here now

From the beginning up to your internet marketing campaigns, I'll stay with you, in any capacity - as Coach, Consultant, or Trainer.

Internet Marketing Articles

How to Attract Your Clients' and Customers' Attention. If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. Chances are it got your attention and you remember the phrase, "Got Milk". Click to continue

How To Recover Your Almost Customers. You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Click to continue

How to Trigger a Successful Sale through the Power of Psychological Triggers. A desire to buy something often involves a subconscious decision. In fact, I claim that 95% of buying decisions are indeed subconscious. Click to continue

Tons Of Traffic And No Sales? 3 Solutions. Many people have their sites up and running and are getting plenty of traffic, but no one is buying. Assuming the site is decent overall and isn't in obvious need of a complete redesign, what's a site owner to do? Click to continue

Turning Your Visitors Into Buyers. Sell the Sizzle! The old advertising adage says "Sell the sizzle, not the steak." Another way to say this is people don't buy products and services; they buy benefits. Click to continue

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Shattering the Branding Myths
By Diane Hughes (c) 2003

If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire.

The fact is: they are doing you more harm than good.

Branding is not one aspect of your marketing campaign. It is the combination of everything your business stands for. Branding is not created with a single, stand-alone event -- rather it is created over time through a series of strategically thought-out actions.

Let's take a few minutes to shatter a few common myths about branding and to introduce constructive, proactive branding principles that you can build on.

Branding Myth #1 - Your USP Is Your Brand

Absolutely not. While your USP (Unique Selling Position) might be used to help convey your brand, it is not - in and of itself - your complete branding strategy.

Branding Principle #1 - Your Brand Is All Encompassing

Your brand is built, and conveyed, with every action you take, with every product/service you offer, with every piece of communication you send, and with every contact you make with your customers.

Branding Myth #2 - To Be Remembered, You Must Have A Logo

Also not true. Look at companies like Marlboro (cigarettes), Puffs (tissue), and Ziploc (plastic bags). They simply use a specialized font with the product name. No swirls, no images, no "logo". While logos certainly are not "bad", they are also not mandatory.

Branding Principle #2 - Customers Remember You Primarily By How They Are Treated

The most innovative logo, the most attractive colors, and the world's best logo designer will do you no good if you don't offer excellent service. Customers remember you and your company by the way they are treated. Was their shopping experience good? Were all their questions answered? Were their problems solved to their satisfaction? These things go way further to help customers remember you than any logo could ever hope to.

Branding Myth #3 - Once Your Branding Strategy Is In Place, You Need Do Nothing More

This is probably the biggest myth of them all! So many online businesses are led to believe that once they have an amazing USP, and a snappy logo they have accomplished everything in the realm of branding.

However, just the opposite is true. Your branding strategy is an ongoing process, not a one-time event. Defining your strategy is just one part of that process.

Here are some basic tips to help you define and implement your brand.

1. Decide how you want to be perceived by your customers. Do you want to portray an image of trust? Loyalty? Dependability? Innovation? Wide selection? Speedy service & delivery?

2. What makes YOU perceive other companies that way when you shop? Is it their selection? Customer service? Pricing? All of the above?

3. Make a list of the qualities you and your employees must display to customers in order to portray your desired brand.

4. Share the list with everyone in your organization and ask them to develop specific ways they can support the brand.

5. Compile a final branding strategy and share it with everyone in your organization.

Successful brands are those who are well defined and that have the support of the entire organization. Brands based on myths are those that simply have a spiffy logo, a "killer" USP, and the hope that the customer will "get it".

Would you rather base your brand on sound principles or myths? That's what I thought!

About The Author

Diane Hughes is an accomplished Internet entrepreneur and editor of the popular ProBizTips Newsletter. Subscribe to her newsletter for more tips, tricks, and secrets of the trade -- plus get HUNDREDS of eBooks, software and tools just for subscribing!



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