_______________________________ Google Takes Care of Idiots Too Alexis Dawes _______________________________ Note: If this shows in your browser, simply click "File" in your browser and select "Save As" and make sure that file type is text (.txt) Links in this article do not show as active because this is a text file. Why text (.txt) format? Text files are much easier to download, don't require much disk space, and easier to print. ======================================================== THE CENTER FOR INTERNET MARKETING RESEARCH AND EDUCATION http://bizinfo.manila.ph ======================================================== Hi, This is Ave Ramel, the Coach of the Center for Internet Marketing Research and Education, exponent of internet marketing since 1999. This article was evaluated by your Coach and made available for The Center's archive for new subscribers. 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Proceed to your Coach's Weblog located at http://aredconsult.blogspot.com and discover secrets, tips, and tricks _______________________________ Google Takes Care of Idiots Too By Alexis Dawes (c) 2005 _______________________________ There's an old saying that goes, "God takes care of babies and idiots." Truly this statement applies to me, because when it comes to my search engine optimization skills, I'm on the idiot side of the scale. But that's okay because idiots are loved, and can easily survive in the search engine game too. Let me explain. Although NONE of my 6 web sites rank in Google's top 10 (or top 20 and 30 for that matter), and I only advertise 2 of my sites using AdWords, Google still helps me make a lot of money. That's probably because I went into this search engine optimization 'thing' with a grain of salt. I don't keep any secrët arsenals of software tools that reverse engineer web sites to figure out why they are ranking high. I haven't read any of the latest must-have volumes on search engine optimization. (Although they're on my to-do list when - and IF - business ever slows down.) And still my MVP Google does its best to make me happy. And I do my best to give its searchers relevant content. But not in the way that most SEO savvy webmasters would recognize. ========================================== "It's actually very easy to get traffïc from Google if you think outside the box." ========================================== My strategy for getting traffïc from Google is quite simple. You see I don't go out of my way looking for link partners. My sites are basically 1-2 page sales letters, and nobody wants to link to me, unless they're getting paid. Nor do I put a tremendous amount of effort into on-page optimization. I sprinkle my targeted keyphrase here and there, and I'm done with it. I write for my paying customers. What I do is follow this process: 1) I find other established sites that already have good PageRank and adequate incoming links. 2) I make sure these sites add new content every day. Sites with frequently added content get visited by the Googlebot often... sometimes every day. 3) I then place an advertisement on these sites, promoting my actual web site. When the Googlebot pays these sites a visit, the ad itself (NOT my web page) is ranked in Google for the keyphrase I've used. On many occasions my ads have reached the #-1 position in Google for my targeted keyphrase, in as little as 48 hours. ======================================== "Where can you readily find such sites?" ======================================== Believe it or not, a handful (literally a handful) of classified ad sites fit the description to a tee. Backpage.com is one of them. Backpage.com is a frëe classified ad service run by New Times, a publisher of alternative news weeklies. They offer classified ad listings for 14 US cities. However, even if you're not in one of their specific cities, you may still place an ad. Certain advertisements placed through Backpage.com have reached top 10 positions in Google. The ads that get favorably indexed in top 10 positions normally have less competitive keywords in the title. My personal synopsis is that these are keywords that receive fewer than 3,000 searches a month, according to the Overture Search Term Suggestion Tool. An example is 'mobile pc repair.' This is a low-traffic, but extremely targeted keyphrase. If you do a search on Google for 'mobile pc repair' you'll notice an ad placed on Backpage.com is featured in the #5 position. Okay, so it's not the best advertisement in the world, but that's irrelevant. The point is-- * The ad got indexed in a top 10 position in Google. * Backpage.com allows advertisers to include web site links in the advertisement. So even though this particular advertiser didn't include his/her URL, they very well could have. This would've generated traffïc to their site. ================================================ "My point? This is a cure for getting targeted traffïc while waiting for your actual web site to get ranked." ================================================= Early February 2005, webmaster forums around the world were abuzz with groans, gripes and periodic fits of happiness. Why? Because Google was doing a major update (dubbed Allegra). Sites that had ranked in the top 10 for years were being mercilessly tossed around. Other sites that hadn't gotten any decent rank in the past were beginning to see the light. And still others didn't notice any changes. As for me... well my actual sites still didn't rise much in the ranks. I'm still hovering somewhere around #50+. But that hasn't phased me one bit. I look at the big picture and understand that getting traffïc from Google is much more than having my site reach the top 10. If I have 50 advertisements (similar to the ones from Backpage.com) that are in top 10 positions, and they're all delivering traffïc from targeted keyphrases, I haven't lost anything. All those keyphrases delivering trickles of traffïc equal a flood of clicks and orders at the end of the day. Not a bad deal for somebody who's SEO illiterate. I guess the old saying is true... God really does take care of babies and idiots. ================ About The Author ================ Alexis Dawes is the author of "Taking The Back Road To Get On Google's First Page." This report offers details on several more loopholes you can use to get a top Google ranking. You can find more information at Get-In-Google-Now.com ============================== Let Me Help You Get Customers: ============================== AREDCONSULT SERVICES AND SOLUTIONS I. 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Business processes that can be outsourced include submission of your website to search engines, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, etc. http://bizinfo.manila.ph/coaching http://bizinfo.manila.ph/consultancy http://bizinfo.manila.ph/outsourcing ======== CONTACT: ======== Ask Aredconsult online for any internet marketing questions: http://www.aredconsult.com/ask-aredconsult.htm E-mail: mastermind@ask-the-expert.com Production Office: Tel. # 728-9613 or leave voice mail Corporate Address: Rm. 404 Parchouse II EDSA, Guadalupe Nuevo, beside Sogo Hotel 1200 Makati City, The Philippines ***Trust in the Lord with all your heart***