______________________________________________ Google AdWords vs. Free Search Engine Rankings ______________________________________________ Note: If this shows in your browser, simply click "File" in your browser and select "Save As" and make sure that file type is text (.txt) Links in this article do not show as active because this is a text file. Why text (.txt) format? Text files are much easier to download, don't require much disk space, and easier to print. ======================================================== THE CENTER FOR INTERNET MARKETING RESEARCH AND EDUCATION http://bizinfo.manila.ph ======================================================== Hi, This is Ave Ramel, the Coach of the Center for Internet Marketing Research and Education, exponent of internet marketing since 1999. This article was evaluated by your Coach and made available for The Center's archive for new subscribers. After mastering this article, proceed to our Internet Marketing Knowledge Base at http://bizinfo.manila.ph/knowledge-base As a favor, please forward this article to all your friends you want to help and who would like to earn income from the Net. Cheers, Ave Ramel, Coach P.S. Start your home business online with this global opportunity - the world's first instant powdered green iced tea P.P.S. You can do your business in 32 countries using the internet. Proceed now to http://freeonlineschool.manila.ph/resensa ================ YOUR NEXT STEPS: ================ Internet Marketing Services: 1. Get Coached - personalized coaching, at your most convenient time and place Proceed now to http://bizinfo.manila.ph/coaching 2. Hire A Retainer-Consultant for your corporation or marketing campaigns Proceed now to http://bizinfo.manila.ph/consultancy 3. Add one profit center to your company minus the overhead costs - your own internet marketing arm. Proceed now to http://bizinfo.manila.ph/outsourcing Available on the Web: 1. Internet Marketing Knowledge Base - the archive contains selected and annotated articles, lessons, and ebooks, including secrets, tips and tricks, categorized into the following general subjects: - Advertising - Affiliate Programs - Beginner and Web Design - Customer Relations Management - E-mail Marketing - Sales Conversion - Search Engine Marketing - Search Engine Optimization - Strategy and Tactics - Web Promotions This includes The Net Marketing Review (newsletter) containing researches, latest updates, and strategies that are analyzed and tested by The Center. Proceed now and download free stuffs like this article at http://bizinfo.manila.ph/knowledge-base 2. Do-It-Yourself for ... Beginners or Newbies Intermediate Students Advanced Students Professionals Proceed now to http://bizinfo.manila.ph/school 3. Proceed to your Coach's Weblog located at http://aredconsult.blogspot.com and discover secrets, tips, and tricks ______________________________________________ Google AdWords vs. Free Search Engine Rankings ______________________________________________ A lot of people ask me about the merits of buying clicks on a search engine with AdWords, vs. getting free visitors with what's called "search engine optimization" - loading up your web pages with strategic keywords so you can get ranked #10 or #3 or #1 on Google's free search. Well at first glance free is certainly better than paid, but there are some big IF's that you need to consider first! Remember: you can only optimize a website for maybe ten words and phrases - not hundreds - so you should choose very, very carefully. But the most important thing is choosing the RIGHT words and phrases to optimize for. ====================== Now here's the kicker: ====================== If you don't use a pay per click strategy to determine which words and phrases actually attract paying customers first, you will almost always choose the wrong keywords. The words you initially think you want are almost always different than the ones that actually work - believe me, I've made that mistake many times. Considering it takes 30 days to several months to see results when you're playing the search engine optimization game, you CANNOT afford to target the wrong keywords. When you do pay per click campaigns properly, you'll see that there are almost always a few really productive words and phrases that only 2-3 people are bidding on, instead of 10 or 20 bidders. What that means is that those people are not optimizing their websites for those same keywords either. Well just like pay per click, search engine phrases have varying degrees of competitiveness. If you want a #1 ranking for the phrase "Digital Camera" it's going to be a LOT harder than getting a #1 ranking for "Kodak DX6340" which is a popular digital camera. And the traffic will be much more targeted, too. When you do search engine optimization, you must pick battles you can win. So here's the lesson: Use my Definitive Guide to Google AdWords to properly set up a pay per click campaign, determine which keywords are productive, THEN do search engine optimization based on what really works. Then you'll get all kinds of free traffic and even more income from your website: http://perrymarshall.com/adwords Recommended tools for Keyword research: http://perrymarshall.com/google/tools.htm Best, Perry Marshall ============================== Let Me Help You Get Customers: ============================== AREDCONSULT SERVICES AND SOLUTIONS I. EXECUTIVE COACHING - for busy entrepreneurs, decision-makers and marketing executives who can't spare much time away from their office operations but must immediately grasp and harness internet marketing to contribute to the company's profitability. I will come to you instead. I offer you customized lessons, varied delivery, and at your own time, place and pacing. II. WEBSITE CRITIQUE - for those who already have a website but the results didn't satisfy your expectations, especially your bottomline - profit. I offer you immediate and in-depth assessment. III. RETAINER CONSULTANCY - for those who prefer to consult an internet marketing expert anytime, similar to a retainer legal counsel, especially for those who are launching regular internet marketing campaigns. IV. INITIAL EXPERT ASSESSMENT & STRATEGY FORMULATION - for those with no website yet but seriously planning to publish one on the Web, it is better to hear from an expert first before plunging to unfamiliar field. This might save you huge sums of money. Also, from the axiom "always start with a strategy in mind" - this shall cover your strategy and tactics. V. PROJECT CONSULTANCY - includes website design, installation of website functions, and search engine optimization (SEO); database design, programming, and development; installation of ecommerce functions. VI. STAFF TRAINING - for those who intend to maintain an internet marketing team or have already an existing one, I will analyze and improve your process, update your staff's skills, and provide them with continuous online training. VII. INTERNET MARKETING PROMOTIONS - for those who want to outsource or contract out the whole internet marketing promotion processes. We will become one of your profit centers with a very cost-efficient operation. Business processes that can be outsourced include submission of your website to search engines, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, etc. http://bizinfo.manila.ph/coaching http://bizinfo.manila.ph/consultancy http://bizinfo.manila.ph/outsourcing http://bizinfo.manila.ph/training ======== CONTACT: ======== Ask Aredconsult online for any internet marketing questions: http://www.aredconsult.com/ask-aredconsult.htm E-mail: mastermind@ask-the-expert.com Production Office: Tel. # 757-5106 Corporate Address: Rm. 404 Parchouse II EDSA, Guadalupe Nuevo, beside Sogo Hotel 1200 Makati City, The Philippines ***Trust in the Lord with all your heart***