____________________________________________ Post subject: Froogle Rumors Running Rampant ____________________________________________ Note: If this shows in your browser, simply click "File" in your browser and select "Save As" and make sure that file type is text (.txt) Links in this article do not show as active because this is a text file. Why text (.txt) format? Text files are much easier to download, don't require much disk space, and easier to print. ======================================================== THE CENTER FOR INTERNET MARKETING RESEARCH AND EDUCATION http://bizinfo.manila.ph ======================================================== Hi, This is Ave Ramel, the Coach of the Center for Internet Marketing Research and Education, exponent of internet marketing since 1999. This article was evaluated by your Coach and made available for The Center's archive for new subscribers. After mastering this article, proceed to our Internet Marketing Knowledge Base at http://bizinfo.manila.ph/knowledge-base As a favor, please forward this article to all your friends you want to help and who would like to earn income from the Net. Cheers, Ave Ramel, Coach P.S. Start your home business online with this global opportunity - the world's first instant powdered green iced tea P.P.S. You can do your business in 32 countries using the internet. Proceed now to http://freeonlineschool.manila.ph/resensa ================ YOUR NEXT STEPS: ================ Internet Marketing Services: 1. Get Coached - personalized coaching, at your most convenient time and place Proceed now to http://bizinfo.manila.ph/coaching 2. Hire A Retainer-Consultant for your corporation or marketing campaigns Proceed now to http://bizinfo.manila.ph/consultancy 3. Add one profit center to your company minus the overhead costs - your own internet marketing arm. 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Proceed to your Coach's Weblog located at http://aredconsult.blogspot.com and discover secrets, tips, and tricks ____________________________________________ Post subject: Froogle Rumors Running Rampant ____________________________________________ Froogle has reached its one-year birthday, but we're still wondering many of the same questions we were a year ago. One such question is: what kind of an effect will Froogle have on the marketing industry? With several rumors running rampant, I called up internet marketing consultant Linda Woods, owner of http://www.affiliategoddess.com. Should Adwords Users be Concerned? Confirming what was discussed in the Search Engine Strategies Conference in Chicago, Froogle listings are now appearing at the top of Google's search engine results pages. Obviously, many Adwords users are now worried that Froogle results could harm their click-through rates. Are these concerns justified? According to Linda, Froogle does create competition between Adwords and Froogle users -- which makes it even more crucial that companies decide whether to market themselves or hire affiliates. Linda's Advise. Linda advises all her clients to have a specific policy concerning marketing: either do it yourself or let an affiliate do it for you or come up with some combination that works for your business. For example, one client invests thousands of dollars into his Overture campaign. For that reason, his affiliates are not allowed to use Overture at all -- but they can do whatever they want in Google and other engines. A company's marketing decisions can be critical for their business. Companies must determine whether they can "become outstanding marketers themselves by implementing Froogle and pay-per-click search engines." In some cases, this can cost less than paying an affiliate commission. "If companies do both," she says, "they're basically paying twice." Could Froogle Ruin Affiliate Marketing? Many affiliate marketers are already using Froogle -- and some have expressed their concerns for the kind of effect Froogle might have on the industry. Linda is quick to point out that affiliate marketing is constantly evolving. "Everybody's always talking about affiliate marketing being ruined," she says. "What happens is affiliate marketing continues to grow, morph, and change..." Even though pay-per-click has an effect on affiliate marketing, she believes the industry will survive. "This calls for immediate discussion!" ° Monty Python and the Life of Brian Post subject: Is Froogle an Affiliate? Froogle Affiliates? Affiliate Management Consultant Linda Buquet, owner of http://www.5staraffiliateprograms.com, believes Froogle may be an affiliate themselves. Several months ago, Linda received a phone call from her Commission Junction representative with a request from Froogle to join her affiliate program. Of course, Linda jumped at the opportunity -- but later changed her mind when she realized she would be paying for a service she already had for free. "My guess is they launched Froogle letting merchants in for free to get them hoooked on the traffic and sales and now they're trying to monetize it," she hypothesizes. Has anyone else had an experience like this? Froogle versus Adwords. There are worries that Froogle is going to hurt Adwords click-through rates because Froogle listings now appear at the top of Google search results pages. Many people think Froogle could cause competition between companies and their affiliates. Linda says, "A lot of my affiliates do use Adwords for advertising. ... I know a lot of people are worried about it affecting not only their Adwords click-through rates but also regular Google search terms." Linda admits that if she were an Adwords user, she would be "greatly concerned." What do you think? Do you believe Froogle will have a positive or negative impact on affiliate marketing? "This calls for immediate discussion!" ° Monty Python and the Life of Brian Post subject: A Positive Perspective Aaron Chronister of http://www.tickets4u.com has publicly expressed his support for Froogle here in the WebProWorld Forums. Aaron, who goes by achronister on WebProWorld, works for a company that sells tickets for concerts, sports, theatrical events, and more. He says his experience with Froogle has been positive, for the most part. The only problem is that "in my industry, the prices change so often I have to do datafeeds three times per day." Luckily, Aaron came up with a solution to this problem: his programmer wrote a script that automatically submits these datafeeds to Froogle. Aaron says he's received a fair amount of traffic from Froogle, especially when Google had the "Shopping? Try Froogle" link on their homepage. He is also optimistic about Froogle's future, and thinks it will start picking up speed on down the road. Overall, he says, "It's a great resource. I use it all the time." ============================== Let Me Help You Get Customers: ============================== AREDCONSULT SERVICES AND SOLUTIONS I. EXECUTIVE COACHING - for busy entrepreneurs, decision-makers and marketing executives who can't spare much time away from their office operations but must immediately grasp and harness internet marketing to contribute to the company's profitability. I will come to you instead. I offer you customized lessons, varied delivery, and at your own time, place and pacing. II. WEBSITE CRITIQUE - for those who already have a website but the results didn't satisfy your expectations, especially your bottomline - profit. I offer you immediate and in-depth assessment. III. 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Business processes that can be outsourced include submission of your website to search engines, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, etc. http://bizinfo.manila.ph/coaching http://bizinfo.manila.ph/consultancy http://bizinfo.manila.ph/outsourcing http://bizinfo.manila.ph/training ======== CONTACT: ======== Ask Aredconsult online for any internet marketing questions: http://www.aredconsult.com/ask-aredconsult.htm E-mail: mastermind@ask-the-expert.com Production Office: Tel. # 757-5106 Corporate Address: Rm. 404 Parchouse II EDSA, Guadalupe Nuevo, beside Sogo Hotel 1200 Makati City, The Philippines ***Trust in the Lord with all your heart***