___________________________________________________________ Introduction To e-Business Strategy and Tactics Mini-Course by Ave Ramel 2nd Rev. Free Edition 2003 ___________________________________________________________ Note: If this shows in your browser, simply click "File" in your browser and select "Save As" and make sure that file type is text (.txt) Links in this article do not show as active because this is a text file. Through time, my recommended links go obsolete or had transferred already. I can't change them anymore if this lesson is in your possession. Simply visit us online again. Start at http://www.aredconsult.com Why text (.txt) format? Text files are much easier to download, don't require much disk space, and easier to print. ======================================================== THE CENTER FOR INTERNET MARKETING RESEARCH AND EDUCATION http://bizinfo.manila.ph ======================================================== Hi, This is Ave Ramel, the Coach of the Center for Internet Marketing Research and Education, exponent of internet marketing since 1999. This article was evaluated by your Coach and made available for The Center's archive for new subscribers. After mastering this article, proceed to our Internet Marketing Knowledge Base at http://bizinfo.manila.ph/knowledge-base As a favor, please forward this article to all your friends you want to help and who would like to earn income from the Net. Cheers, Ave Ramel, Coach P.S. Start your home business online with this global opportunity - the World's First Instant Powdered Green Iced Tea P.P.S. You can do your business in 32 countries using the internet. Proceed now to http://freeonlineschool.manila.ph/resensa ================ YOUR NEXT STEPS: ================ Internet Marketing Services: 1. Get Coached - personalized coaching, at your most convenient time and place Proceed now to http://bizinfo.manila.ph/coaching 2. Hire A Retainer-Consultant for your corporation or marketing campaigns Proceed now to http://bizinfo.manila.ph/consultancy 3. Add one profit center to your company minus the overhead costs - your own internet marketing arm. Proceed now to http://bizinfo.manila.ph/outsourcing Available on the Web: 1. Internet Marketing Knowledge Base - the archive contains selected and annotated articles, lessons, and ebooks, including secrets, tips and tricks, categorized into the following general subjects: - Advertising - Affiliate Programs - Beginner and Web Design - Customer Relations Management - E-mail Marketing - Sales Conversion - Search Engine Marketing - Search Engine Optimization - Strategy and Tactics - Web Promotions This includes The Net Marketing Review (newsletter) containing researches, latest updates, and strategies that are analyzed and tested by The Center. Proceed now and download free stuffs like this article at http://bizinfo.manila.ph/knowledge-base 2. Do-It-Yourself for ... Beginners or Newbies Intermediate Students Advanced Students Professionals Proceed now to http://bizinfo.manila.ph/school 3. Proceed to your Coach's Weblog located at http://aredconsult.blogspot.com and discover secrets, tips, and tricks ============================== HOW TO REALLY DO AN e-BUSINESS ============================== One thing I learned from the real business world is FOCUS. You just select one business to try and focus on it. Once you have adopted a business, do not be a **junkie** - a person that grabs anything that comes his way. There are many distractions and opportunity offers on the Net. Make the business you have adopted work first. Successful entrepreneurs give their businesses at least a year. But it is not a SIN to maximize your profit or earning potential. Taking up multiple businesses can be possible but it required 2 techniques that I will reveal here before you start your own online business. I am a real practicing Business Coach/Internet Marketing Consultant and I want you to prosper in business. In fact, spreading entrepreneurship is my mission in life. Just listen to my coaching and I will really show you the secret. Let's start... ==================================== ALWAYS BEGIN WITH A STRATEGY IN MIND ==================================== You are a newbie. Your competition had a long head start already. They have a big war chest. It will be a losing proposition to meet them head-on. To seek victory and defeat the enemy with ease is the domain of strategy and strategic thinking. You need an effective strategy to fight your internet war. The most relevant to you, at this point in time, is your positioning strategy - How will your present yourself to your target customer? What will they recognize and remember you for? If your website is presented as a school, there must be a Professor or equivalent, like a Coach. If it's presented as a Multimedia Studio, there must be Executive Producers, Studio Professionals, and Production staff. i.e. http://wsntv7117.com I find it relevant for you to read the book on "Positioning: The Battle For Your Mind" by Al Ries and Jack Trout, a marketing classic. I would like to summarize one of their very important concepts here: In the customer's mind is a ladder. For a certain category, let's say cola drinks, brands are being ranked by your customer in their minds, from the top brand up to seven brands at the most. Which brand do you think top the ladder for the cola softdrinks category? Where are you in the ladder? Are you at the top or none in the list at all? If you're not in that ladder, create your own category. For example, you can create and choose categories to compete for school, i.e. online, mba, special, distance education, etc. or combination, i.e. net marketing distance education for executives, etc. All your ads, campaigns, logos, etc. should match your positioning strategy. In fact, every promotion should enhance your position because this will lead to branding. Coke is a brand and its name alone could fetch US$36 billion in 2003. ==================== YOUR MAIN WEB TACTIC ==================== ***Fight your internet war with a website designed to capture e-mails*** Imagine this: thousands have visited your website but few were buying. It is because majority of sales happen in 2-3 follow ups. Sales can still happen beyond the 7th follow up or even next year. This has something to do with too much information nowadays that your mind simply "choose" what to remember. You have to make an impression. This can be something about your credibility also as further explained in the Seven Guidelines of Net Marketing at the last part. You're not yet credible. But you don't want your visitors to leave your website without buying or leaving their e-mail addresses for future follow up. Therefore, give your visitors a compelling reason to leave their email addresses like providing a free service or useful subscription like this. Then, follow up. You can only do this if you have your own website. It is the ultimate destination on the Web. You can't earn even a decent income without your own customized website, usually 2-3 pages mini-websites for starters. Last year 2004 is the Year of the Blogger. If you don't know HTML coding, simply blog. See my blog at http://aredconsult.blogspot.com ____________________________________________________ THE FIRST TECHNIQUE OF TAKING UP MULTIPLE BUSINESSES ____________________________________________________ With the exploding Information Technology, it gave us more options. You can now give at least 1-3 months to a business and proceed with the next one. This is how I do it: 1. Select a business 2. Bring it to the Net to reach more prospects fast 3. Automate the process so that I could have more time in my hands for marketing 4. Replicate in 1 month while doing some improvements in techniques 5. Proceed to the next business **Replicate means that people in your organization also do the same system you're doing** All in one month. Steps #2-4 will also be addressed by the second technique. The biggest MYTH is that we could get rich in just one business in a very short time. That is what any marketing promotion will tell you in the business proposal. But I say NO, NO, and NO. It is all hype. Overnight success rarely, if ever, happens. Ray Kroc was 50 when he took over McDonalds--and suddenly people hailed him as an overnight success. **I was an overnight success all right, Kroc says, but 30 years is a long, long night** The technique is to earn something from one business, then from another, and then another. Imagine what will be your TOTAL earnings- thousands if not millions later. Real money comes with working **smart** by employing effective techniques. But you have to do it one at a time. Focus on just one business before proceeding to the next. The second technique made sure that you shall have focus. This is how you will do all the businesses we have researched below. ============================= THE CEO's HIGHLY RECOMMENDED: ============================= (Copy to your browser or highlight the url address, right click, choose copy, and paste to your browser) The CEO's Highly Recommended: The World's First Instant Powdered Green Iced Tea Start your home business online with this global opportunity - done in 32 countries Proceed now to http://freeonlineschool.manila.ph/resensa Our recommended affiliate programs: http://bizinfo.manila.ph/affiliate-programs Cashflow - one of the products of Rich Dad, available as PC Game or Board Game. This teaches accounting, finance, and investing, in a game. Rich Dad Poor Dad - open an online bookstore of the most successful program by Robert Kiyosaki. Includes at least 15 titles of books, audios, and games in its Success Program. Find Filipino Friends - one of the products of Friend Finder, the ultimate in Filipino online personals. Earn $1.50 for referrals who signs up for free. More programs at http://bizinfo.manila.ph/affiliate-programs ***Consider this as your primary online activity*** ______________________________________________________ THE SECOND TECHNIQUE: FRONT-END AND BACK-END TECHNIQUE ______________________________________________________ The goal of any business concern is to maximize profit. Let me explain to you the front-end and back-end strategy in internet marketing. The main product you are selling on the Net is called your Front-End. For example, my Front-End businesses are real estate, travel, and selected products. In my webpages, their ads are displayed on prime spots. But not all people are interested in my Front-End products. That's why I have other products enumerated earlier as my Back-Ends. I also earn residual income from these back-end products. Also, people will need useful tools and resources to automate, replicate, and bring their businesses online. You can then offer VERY RELATED affiliate programs below that can be online tools and resources (Back-Ends) that the people you refer to your business can also use in conducting their Front-End businesses. In this way, you can maximize your profit. You will earn from your main product (Front-End) and residual income from the online tools and resources (Back-Ends). The first batch of Back-Ends are the basic tools needed to market on the Net. (Copy to your browser or highlight the url address, right click, choose copy, and paste to your browser) 1. Discover the exact strategies that net marketing authority, Corey Rudl personally uses to MAKE $10.42 FOR EVERY $1 HE SPENDS in online marketing. http://bizinfo.manila.ph/affiliate-programs/strategy-marketing.htm 2. People need to make the website they have created to be interactive with their visitors, i.e. with e-mail forms, chat room, bulletin board, guest book, and lots of other interactive tools. Proceed to http://bizinfo.manila.ph/affiliate-programs/website-interactive.htm 3. Study the latest research and discover which marketing programs really work. http://bizinfo.manila.ph/affiliate-programs/marketing-experiments.htm 4. Are you sick to death of Techie-Talk and mystifying Tutorials talking down to you with four letter words like byte and frag, JPEG, JAVA and other jargonistic gobbledygook? proceed to free membership at http://bizinfo.manila.ph/affiliate-programs/club-newbie.htm 5. Are You Terrified By The Idea of Building Your Own Website? Confused, Frustrated, Despondent, Even Hacked Off Because You Don't Know How To Start Or Who To Trust? - - - Relax and proceed to http://bizinfo.manila.ph/affiliate-programs/create-website.htm 6. Web-savvy companies know that Search Engine Optimization (SEO) is the most cost-effective marketing vehicle for driving qualified traffic to their web sites. http://bizinfo.manila.ph/affiliate-programs/web-position.htm 7. ClickBank is the ideal sales channel for products that are delivered entirely over the Internet itself, via web pages, files, or email. We sell thousands of the web's most popular digital products every day. Proceed to http://bizinfo.manila.ph/affiliate-programs/credit-card.htm 8. Placement, ranking, and positioning at http://bizinfo.manila.ph/affiliate-programs/engine-submission.htm ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ A Highly-Recommended Business for Metro Manila, Philippines. Earn P300 for every successful referral. Unlimited (unmetered) net access, all the web surfing that you can enjoy, 24-hours a day, for only P680 per month. http://www.aredconsult.com/home-shopping-online/internet-access.htm The #1 Broadband in the USA. http://www.cognigen.net/speakeasy/?aredconsult ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I have introduced you to online tools and resources, which are also ONLINE BUSINESSES that could stand alone, where you could also earn continuous residual income. They are called **affiliate, associate or reseller** programs. These affiliate programs can be started instantly, with all-out support from the Program Administrator. Support can include free registration, webpage, affiliate monitoring and stats, admin, etc. Marketing tips and support are also given, i.e. buttons, banners, and recommended ads. All you have to do is use and recommend. Remember to GET ALL OF THEM. They are all interrelated and will really help promoting your online business. The key to a successful affiliate program is replication. This same system can be replicated to all other kinds of business and should be used by all the people you have referred to your main business. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Here is a free book from a highly popular Internet marketer - Ken Evoy. You can use the proven techniques to become a high earning affiliate for any product. Simply download at http://mysearch.ph/im-knowledge-base/affiliate-masters.zip ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ _________________________________________________ SEVEN GUIDELINES IN BRINGING YOUR BUSINESS ONLINE _________________________________________________ Here is a piece of my mind about marketing on the Net, derived from my more than 5 years of trial-and-error. This will prevent you from repeating the mistakes yourself. 1. There is no big secret on the Internet. It is just composed of small secrets and tactics. Do not reinvent the wheel if you're a newbie. Focus on specific areas of operations or a market niche, if you want to innovate. 2. Be an authority on what you are doing. You do not sell to people. They hate being sold to. YOU RECOMMEND. They will readily believe your recommendation if you are an authority on what you are doing. Much better is to get thousands of people to recommend your business through the affiliate programs we have enumerated in this lesson. 3. Internet marketing is about credibility. Your visitor does not even know you and there are a lot of scams on the Net. Why will they give you their credit card number? So put all your contact numbers on your webpage. If possible, post your picture with a short biodata or story about yourself and references. In this way, you can **put a face** to them. Testimonial on your product is great. In this way, your prospects can verify. 4. Internet marketing is about honesty in conducting your business and fairness to clients and people within your business organization. However, being fair is perceived differently by the receiver. Just do the best you can or follow the Golden Rule- Do not do unto others what you do not want others do unto you. 5. In traditional marketing done offline, we target and qualify our prospects because it is very expensive to sell to everybody. In net marketing, this is only true for products and services that are local in scope and have geographical limitations. Targeting and qualifying is also done while doing your website. However, in promotion stage, use the **shotgun approach** by bringing your business to a lot of people. You will be increasing your chances. **In effect, your website or your salesletter should be the one to qualify** It just does not make sense to still target and qualify in the promotion stage because e-mailing is very cheap. Perhaps, you have not heard yet of **viral** marketing and bulk mailing. Besides, there are a lot of free classified ads and Bulletin Boards on the Net, and you have a tireless employee: your autoresponder. 6. Majority of sales are made in 2-3 follow-ups. So, the **reason for being** for any website is to capture e-mail addresses or leads. Then, establish rapport. Offer something of value for them to leave their e-mail addresses. Then, follow up. 7. Reply to any inquiry within the day. People want information NOW. That is why they are on the Net. Make it very easy for your client to register and get your products and services. I really believe that these seven great tips will help your business succeed on the Net. ============= MY DISCLAIMER ============= "Hey, you can earn enough from this program in the next 10 days to tell your boss off, fly your family to a grand vacation for a week, and donate a new steeple to your church. It is so easy that even your dog can do this." Don't believe that rubbish! Your friends or prospects are not stupid. Let's not treat them that way. The biggest MYTH is that we could get rich in business overnight. That is what any marketing promotion will tell you in the business proposal. But I say NO, NO, and NO. It is all hype. Overnight success rarely, if ever, happens. Ray Kroc was 50 when he took over McDonald's - and suddenly, people hailed him as an overnight success. **I was an overnight success all right, Kroc says, but 30 years is a long, long night** You should plan on a steady long term business, staying in contact with your customers, keeping them happy and watching your business grow over time. You will be doing the businesses we have researched. Bear this advice in mind. ===================================================== CONGRATULATIONS. You have finished this short course. ===================================================== Read this lesson again and again until it registers in your mind. Take action on our well-researched and tested recommendations. After taking action, return to http://bizinfo.manila.ph/knowledge-base ============================== Let Me Help You Get Customers: ============================== AREDCONSULT SERVICES AND SOLUTIONS I. EXECUTIVE COACHING - for busy entrepreneurs, decision-makers and marketing executives who can't spare much time away from their office operations but must immediately grasp and harness internet marketing to contribute to the company's profitability. I will come to you instead. I offer you customized lessons, varied delivery, and at your own time, place and pacing. II. WEBSITE CRITIQUE - for those who already have a website but the results didn't satisfy your expectations, especially your bottomline - profit. I offer you immediate and in-depth assessment. III. RETAINER CONSULTANCY - for those who prefer to consult an internet marketing expert anytime, similar to a retainer legal counsel, especially for those who are launching regular internet marketing campaigns. IV. INITIAL EXPERT ASSESSMENT & STRATEGY FORMULATION - for those with no website yet but seriously planning to publish one on the Web, it is better to hear from an expert first before plunging to unfamiliar field. This might save you huge sums of money. Also, from the axiom "always start with a strategy in mind" - this shall cover your strategy and tactics. V. PROJECT CONSULTANCY - includes website design, installation of website functions, and search engine optimization (SEO); database design, programming, and development; installation of ecommerce functions. VI. STAFF TRAINING - for those who intend to maintain an internet marketing team or have already an existing one, I will analyze and improve your process, update your staff's skills, and provide them with continuous online training. VII. INTERNET MARKETING PROMOTIONS - for those who want to outsource or contract out the whole internet marketing promotion processes. We will become one of your profit centers with a very cost-efficient operation. Business processes that can be outsourced include submission of your website to search engines, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, etc. http://bizinfo.manila.ph/coaching http://bizinfo.manila.ph/consultancy http://bizinfo.manila.ph/outsourcing ======== CONTACT: ======== Ask Aredconsult online for any internet marketing questions: http://www.aredconsult.com/ask-aredconsult.htm E-mail: mastermind@ask-the-expert.com Production Office: Tel. # 728-9613 or leave voice mail Corporate Address: Rm. 404 Parchouse II EDSA, Guadalupe Nuevo, beside Sogo Hotel 1200 Makati City, The Philippines ***Trust in the Lord with all your heart***