_____________________________________ 3 Deadly Search Engine Marketing Sins John Gergye _____________________________________ Note: If this shows in your browser, simply click "File" in your browser and select "Save As" and make sure that file type is text (.txt) Links in this article do not show as active because this is a text file. Why text (.txt) format? Text files are much easier to download, don't require much disk space, and easier to print. ======================================================== THE CENTER FOR INTERNET MARKETING RESEARCH AND EDUCATION http://bizinfo.manila.ph ======================================================== Hi, This is Ave Ramel, the Coach of the Center for Internet Marketing Research and Education, exponent of internet marketing since 1999. This article was evaluated by your Coach and made available for The Center's archive for new subscribers. After mastering this article, proceed to our Internet Marketing Knowledge Base at http://bizinfo.manila.ph/knowledge-base As a favor, please forward this article to all your friends you want to help and who would like to earn income from the Net. Cheers, Ave Ramel, Coach P.S. Start your home business online with this global opportunity - the world's first instant powdered green iced tea P.P.S. You can do your business in 32 countries using the internet. Proceed now to http://freeonlineschool.manila.ph/resensa ================ YOUR NEXT STEPS: ================ Internet Marketing Services: 1. Get Coached - personalized coaching, at your most convenient time and place Proceed now to http://bizinfo.manila.ph/coaching 2. Hire A Retainer-Consultant for your corporation or marketing campaigns Proceed now to http://bizinfo.manila.ph/consultancy 3. Add one profit center to your company minus the overhead costs - your own internet marketing arm. 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Proceed to your Coach's Weblog located at http://aredconsult.blogspot.com and discover secrets, tips, and tricks _____________________________________ 3 Deadly Search Engine Marketing Sins John Gergye _____________________________________ My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with ============================ Inadequate Keyword Research: ============================ Hey! If you re going to spend hours developing a web site, isn't it smart to invest some time to insure you re focusing on the most traffic laden keywords? Especially when typically the plural form of a keyword phrase generates way more traffic than the singular form. For example "dog dishes" rather than "dog dish". Yet just this week I was asked to look at a site that had focused on the singular form. Evidently the owner hadn't bothered to do any digging to make sure that was their best keyword move. Look, you'll never know for sure unless you research it. Besides, you can access Wordtracker, the tool of choice for what? a measly $7 a day. Even better here s a quick and dirty way to get the most out of that day. ========================================= Search for your target keyword in Google. ========================================= Visit the top ranking sites. Use the "View Source" feature of Internet Explorer to check out the keyword meta tag of each site. You're looking for a site listing lots of keywords there. Do this with each of the top listings or until you find one stuffed to the gills with keywords. Ah-ha! There s your starting point for your list of likely keyword phrases. Repeat with a couple of other sites and you ll soon have a long list of candidates to check out in Wordtracker. Enhance your list further using this tool: http://www.promoteindia.com/keywordtool-beta.htm. It will give you more keyword ideas from Google and Overture. ================================== Now you are ready for Wordtracker. ================================== Once you've compiled your Wordtracker results, you could simply sort by KEI and then by searches per day. That gives you the strongest keywords with the most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was "quick and dirty" didn't I? However if you want another approach that improves on KEI there s a spreadsheet available at http://www.seo- works.com/seo-resources/keyword-effectiveness-rank.html) Anyway, once you're sorted your keywords in some way to highlight the most profitable, simply take the top 25 on the list and create content for those first. No, not every one will be a natural born traffic magnet. But enough of them will be to get the ball rolling. Repeat with the next 25. Don t stop until you have at least 100 pages of hot content. Remember, two or three word keyword phrases are usually your best bets. And I really like keyword phrases that are actually several keyword phrases in one. For example "irish setter dog dishes" gives "irish setter", "irish setter dog", "dog", "dog dishes", "setter dog dishes". =========== Site Bloat: =========== Twice this week I was asked to look at sites that would have let me read War and Peace while waiting for them to come up. And no visitor is going to have a copy of that handy. To avoid losing any precious visitors lose the huge graphics. One of the sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem. Then too lose the Flash - unless you have a very good reason for using it. Even then lose the Flash. If you re wondering how your site's download time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm It wont cost anything to find out. But a slow loading site can cost you plenty. Because as the Net Mechanics follow up reports says, it's a good idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing out the back button trying to escape. ============== Too Few Links: ============== Did you know links can account for up to 80% of your success with Google? Yet someone else complained to me about how much work it took to get them. Well doh! Ever think that maybe that s why (in part) Google assigns so much value to links? Because you can t quite as easily game links as you can on page content? Meaning you actually have to work to get links. Both by having link worthy content and by actively seeking them out on a regular basis. It s a given that most niches require you have a healthy collection of links to be competitive. Yet if you re lucky enough to be in a niche that doesn't, but you do, then you can easily dominate those rankings. Anyway in a nutshell you can easily avoid these three search engine sins. Do your keyword homework. Keep your pages on a strict diet. And don't forget link up with as many other quality sites as you can. Do all that and you re well on your way to search engine success. Ignore this advice and you re, well you know, your Google goose is probably cooked. Leaving you perpetually stuck in Google purgatory. ================= About the Author: ================= John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test- tube.com/j/tfg35cl.shtml Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml/ and get the free special report "Coming Out On Top". ============================== Let Me Help You Get Customers: ============================== AREDCONSULT SERVICES AND SOLUTIONS I. EXECUTIVE COACHING - for busy entrepreneurs, decision-makers and marketing executives who can't spare much time away from their office operations but must immediately grasp and harness internet marketing to contribute to the company's profitability. I will come to you instead. I offer you customized lessons, varied delivery, and at your own time, place and pacing. II. WEBSITE CRITIQUE - for those who already have a website but the results didn't satisfy your expectations, especially your bottomline - profit. I offer you immediate and in-depth assessment. III. 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Business processes that can be outsourced include submission of your website to search engines, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, etc. http://bizinfo.manila.ph/coaching http://bizinfo.manila.ph/consultancy http://bizinfo.manila.ph/outsourcing ======== CONTACT: ======== Ask Aredconsult online for any internet marketing questions: http://www.aredconsult.com/ask-aredconsult.htm E-mail: mastermind@ask-the-expert.com Production Office: Tel. # 728-9613 or leave voice mail Corporate Address: Rm. 404 Parchouse II EDSA, Guadalupe Nuevo, beside Sogo Hotel 1200 Makati City, The Philippines ***Trust in the Lord with all your heart***