_______________________________________________________ Buying and Selling Google PageRank Too Good to be True? By Alice Seba _______________________________________________________ Note: If this shows in your browser, simply click "File" in your browser and select "Save As" and make sure that file type is text (.txt) Links in this article do not show as active because this is a text file. Why text (.txt) format? Text files are much easier to download, don't require much disk space, and easier to print. ======================================================== THE CENTER FOR INTERNET MARKETING RESEARCH AND EDUCATION http://bizinfo.manila.ph ======================================================== Hi, This is Ave Ramel, the Coach of the Center for Internet Marketing Research and Education, exponent of internet marketing since 1999. This article was evaluated by your Coach and made available for The Center's archive for new subscribers. After mastering this article, proceed to our Internet Marketing Knowledge Base at http://bizinfo.manila.ph/knowledge-base As a favor, please forward this article to all your friends you want to help and who would like to earn income from the Net. Cheers, Ave Ramel, Coach P.S. Start your home business online with this global opportunity - the world's first instant powdered green iced tea P.P.S. You can do your business in 32 countries using the internet. Proceed now to http://freeonlineschool.manila.ph/resensa ================ YOUR NEXT STEPS: ================ Internet Marketing Services: 1. Get Coached - personalized coaching, at your most convenient time and place Proceed now to http://bizinfo.manila.ph/coaching 2. Hire A Retainer-Consultant for your corporation or marketing campaigns Proceed now to http://bizinfo.manila.ph/consultancy 3. Add one profit center to your company minus the overhead costs - your own internet marketing arm. 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Proceed to your Coach's Weblog located at http://aredconsult.blogspot.com and discover secrets, tips, and tricks _______________________________________________________ Buying and Selling Google PageRank Too Good to be True? By Alice Seba _______________________________________________________ There seems to be a lot of buzz about websites that are willing to shell out big bucks for links on sites with high Google PageRank (PR). And many webmasters and webmistresses are going crazy to cash in on the big windfall. ------ SIDE NOTE -------- What is Google PageRank? Simply put, PageRank is a bit like link popularity, but there are many factors involved in its calculation. You can look at the very "briefeficial" Google information on PageRank at Google's Technology Page or visit The Handy Dandy Google PageRank Figurin' Guide for a more technical explanation and hypothesis. To find out the PageRank of all websites, including your own, download the fr'ee Google Toolbar. ------ END SIDE NOTE -------- The Basic Premise of "Buying" PageRank is This: People assume that the higher the PageRank, the more valuable the link. Therefore, if they buy some links on the highest ranking sites, they will receive the most benefit. There are a few problems with this theory. Before you buy and before you sell any links with the hope of gaining PR, consider the following: 1. Where is Your Link Coming From?: Let's say that you are being offered a link from a site whose home page has a PageRank of 9. Well, that's all fine and dandy, but if you are not receiving your link from the home page, you need to know the PageRank from the precise page that is linking to you. Generally, Google indexes links coming from specific pages that have a PageRank of 4 or higher. 2. Number of Outgoing Links on the Page: If there are many outgoing links on the particular pages, the effect on the pages linked to will be minimized. Sure a high ranking page can transfer some of its PageRank to another page by linking to it...This is true, but the effect is diluted as the page only has so much PR to transfer. Therefore, it is very possible that getting a single solitary link from a page with a PageRank of 5, might be more effective than receiving a link from a page with a PR of 7 that has numerous links on it. Before you buy: Always ask how many other links will be included on the page. 3. Long Pages & Placement of Your Link: Google only indexes approximately 750-1000 words to a page. If your link is at the bottom of a lengthy page...it's not likely going to be indexed or affect your PageRank at all. To check how far down a page Google has indexed enter: cache:url.com in the search box. 4. Let's Be Serious: Google PageRank is Not the Key to Search Engine Traffic: Sure, it's nice to be able to boast about your great Google PageRank, but even with a PageRank as low as 2 or 3, you can actually get a steady stream of search engine traffic. In fact, if you're targeting very specific keyword phrases in your optimization, as you should be...PageRank is not such a big factor. 5. Where Does the Selling Site Get It's Backwards Links from?: Perhaps, they have a good PageRank, but they could be using deceptive techniques and just haven't been caught yet. If you see a site with backward links from a ton of FFA (free for all links) pages guest books, and the like, steer clear. These people will not have their PageRank for long. Don't get me wrong, building your PageRank is useful and a desired thing. But there really is no reason to shell out hundreds, or even thousands of dollars, to artificially boost your ranking...particularly if the opportunity is not as good as it sounds. For a more sound approach to building link popularity, PageRank and your online business, read Increase Your Link Popularity: Building a Link Popularity Strategy. ================ About The Author ================ Alice Seba is the owner and editor of InternetBasedMoms.com, an Internet Marketing & Networking resource site for work at home moms and other entrepreneurs. ============================== Let Me Help You Get Customers: ============================== AREDCONSULT SERVICES AND SOLUTIONS I. EXECUTIVE COACHING - for busy entrepreneurs, decision-makers and marketing executives who can't spare much time away from their office operations but must immediately grasp and harness internet marketing to contribute to the company's profitability. I will come to you instead. I offer you customized lessons, varied delivery, and at your own time, place and pacing. II. 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Business processes that can be outsourced include submission of your website to search engines, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, etc. http://bizinfo.manila.ph/coaching http://bizinfo.manila.ph/consultancy http://bizinfo.manila.ph/outsourcing http://bizinfo.manila.ph/training ======== CONTACT: ======== Ask Aredconsult online for any internet marketing questions: http://www.aredconsult.com/ask-aredconsult.htm E-mail: mastermind@ask-the-expert.com Production Office: Tel. # 757-5106 Corporate Address: Rm. 404 Parchouse II EDSA, Guadalupe Nuevo, beside Sogo Hotel 1200 Makati City, The Philippines ***Trust in the Lord with all your heart***