_________________________________________ Advertise For Pennies ... Make Thousands By Sarah J. Doyle _________________________________________ Note: If this shows in your browser, simply click "File" in your browser and select "Save As" and make sure that file type is text (.txt) Links in this article do not show as active because this is a text file. Why text (.txt) format? Text files are much easier to download, don't require much disk space, and easier to print. ======================================================== THE CENTER FOR INTERNET MARKETING RESEARCH AND EDUCATION http://bizinfo.manila.ph ======================================================== Hi, This is Ave Ramel, the Coach of the Center for Internet Marketing Research and Education, exponent of internet marketing since 1999. This article was evaluated by your Coach and made available for The Center's archive for new subscribers. After mastering this article, proceed to our Internet Marketing Knowledge Base at http://bizinfo.manila.ph/knowledge-base As a favor, please forward this article to all your friends you want to help and who would like to earn income from the Net. Cheers, Ave Ramel, Coach P.S. Start your home business online with this global opportunity - the world's first instant powdered green iced tea P.P.S. You can do your business in 32 countries using the internet. Proceed now to http://freeonlineschool.manila.ph/resensa ================ YOUR NEXT STEPS: ================ Internet Marketing Services: 1. Get Coached - personalized coaching, at your most convenient time and place Proceed now to http://bizinfo.manila.ph/coaching 2. Hire A Retainer-Consultant for your corporation or marketing campaigns Proceed now to http://bizinfo.manila.ph/consultancy 3. Add one profit center to your company minus the overhead costs - your own internet marketing arm. Proceed now to http://bizinfo.manila.ph/outsourcing Available on the Web: 1. Internet Marketing Knowledge Base - the archive contains selected and annotated articles, lessons, and ebooks, including secrets, tips and tricks, categorized into the following general subjects: - Advertising - Affiliate Programs - Beginner and Web Design - Customer Relations Management - E-mail Marketing - Sales Conversion - Search Engine Marketing - Search Engine Optimization - Strategy and Tactics - Web Promotions This includes The Net Marketing Review (newsletter) containing researches, latest updates, and strategies that are analyzed and tested by The Center. Proceed now and download free stuffs like this article at http://bizinfo.manila.ph/knowledge-base 2. Do-It-Yourself for ... Beginners or Newbies Intermediate Students Advanced Students Professionals Proceed now to http://bizinfo.manila.ph/school 3. Proceed to your Coach's Weblog located at http://aredconsult.blogspot.com and discover secrets, tips, and tricks _________________________________________ Advertise For Pennies ... Make Thousands By Sarah J. Doyle _________________________________________ It makes no difference if you have an internet site, brick and mortar store, or a work at homė business, it is a fact that none will succeed if nobody knows you're there. Advertising is the key to success; however advertising doesn't have to cost a fortune! Of course, the big display ads cost advertisers many thousands of dollars, and "pay per click" advertising on search engines can add up to big dollars very quickly if you're not carefully targeting proper key words. There are many ways that we can promote our businesses literally for pennies, that can rake in thousands of dollars in salės. Listed below are just a few ideas that work well, and I'm sure you'll be able to come up with additional ideas once you start working with these. Mini-Flyers are an ultra cheap form of advertising. Mini-flyers can be made 4, 6 or 8 to a regular sheet of paper that tells about your home business, store or website, and would include your business name, URL for website, phone number and brief information about your business. Make copies of this page on brightly colored paper, then cut them apart. The mini-flyers can then be put into each of your bills as you pay them. Think about it, the clerks who open bills all day surely get bored with the job, so when they open your envelope and your brightly colored mini-flyer falls out, what do you think happens? Of course, the clerk will pick it up and look at it. They may also hand it around to others in the office. This one simple addition to your bills could bring in lots of new business! Free Ad On Your Envelopes. You can either use labels, or glue or tape one of your "mini-flyers" on the back or front of each envelope and package you mail out. There is no way of knowing how much "frėe" advertising these mini-flyers will generate - after all, you're mailing the letters and packages anyway, so why not take advantage of that and give your advertisement a "frėe ride"? Enclose Sales Literature in all outgoing orders. If you already have a business where you send out orders, nevėr send out a "nakėd" package! If you simply enclosed the customer's order and receipt and mail the package, you're missing out on one of the very best salės tools available! Any additional salės literature you can enclose in the package (other items you offer for sale, information on another website to visit, etc.) could bring you extra salės. It is a well known fact that if a customer buys from you one time, they're more likely to buy again and again, if they are satisfied with your service and products that they bought in the beginning. Business Cards are one of the cheapest methods of advertising that I know of. Many times, people will have 1,000 or more business cards made, then put them on a shelf and nevėr use more than a dozen or so. If you have a business or website and don't have business cards - Get Them! Hand out the business cards to prospective customers, leave one on the table at the restaurant when you go out to eat. Many restaurants and other businesses have a location where you can put a small business card holder with several of your cards in it for future customers to see and pick up as they pay their bill. Magnetic Car Signs can be one of the cheapest forms of advertising around. Your "one time" purchase cost will give you years of advertising and will move to every part of town as you do your errands, etc. Always try to park your car at the end of a row of cars and walk the extra few feet to the store simply because the car sign will then be seen by everyone driving by as well as all those coming into the store parking lot. Screen Printed Shirts. This also is a "one time" purchase that will last for years, and will be read by people wherever you are walking - through stores, standing in line at a chėck out register, etc. These don't have to be fancy, just "to the point" so people reading them will know what they represent. I saw one a few days ago that simply had a pair of glasses on it (the symbol of the website) and the words "Specterweb.com" --- everybody knows to put the http:// in front and in this case I wrote it down just so I could go there and see what it was (and this will work the same way for you). You can make enough of these shirts for you to wear, or perhaps some of your family might want a "frėe" shirt (they will be advertising your website when wearing it), or you always have the option of selling or giving them to customers as a frėe gift for placing an order. ================ About The Author ================ Sarah J. Doyle is author of over 25 business, sewing and how-to books and is owner of 5 business, sewing and craft websites. Visit YouCanWorkAtHomeNow.com for more tips, frėe articles and how-to information on work at homė careers and opportunities. (c) Copyright 2004, Sarah J. Doyle. All Rights Reserved. ============================== Let Me Help You Get Customers: ============================== AREDCONSULT SERVICES AND SOLUTIONS I. EXECUTIVE COACHING - for busy entrepreneurs, decision-makers and marketing executives who can't spare much time away from their office operations but must immediately grasp and harness internet marketing to contribute to the company's profitability. I will come to you instead. I offer you customized lessons, varied delivery, and at your own time, place and pacing. II. WEBSITE CRITIQUE - for those who already have a website but the results didn't satisfy your expectations, especially your bottomline - profit. I offer you immediate and in-depth assessment. III. RETAINER CONSULTANCY - for those who prefer to consult an internet marketing expert anytime, similar to a retainer legal counsel, especially for those who are launching regular internet marketing campaigns. IV. INITIAL EXPERT ASSESSMENT & STRATEGY FORMULATION - for those with no website yet but seriously planning to publish one on the Web, it is better to hear from an expert first before plunging to unfamiliar field. This might save you huge sums of money. Also, from the axiom "always start with a strategy in mind" - this shall cover your strategy and tactics. V. PROJECT CONSULTANCY - includes website design, installation of website functions, and search engine optimization (SEO); database design, programming, and development; installation of ecommerce functions. VI. STAFF TRAINING - for those who intend to maintain an internet marketing team or have already an existing one, I will analyze and improve your process, update your staff's skills, and provide them with continuous online training. VII. INTERNET MARKETING PROMOTIONS - for those who want to outsource or contract out the whole internet marketing promotion processes. We will become one of your profit centers with a very cost-efficient operation. Business processes that can be outsourced include submission of your website to search engines, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, etc. http://bizinfo.manila.ph/coaching http://bizinfo.manila.ph/consultancy http://bizinfo.manila.ph/outsourcing ======== CONTACT: ======== Ask Aredconsult online for any internet marketing questions: http://www.aredconsult.com/ask-aredconsult.htm E-mail: mastermind@ask-the-expert.com Production Office: Tel. # 728-9613 or leave voice mail Corporate Address: Rm. 404 Parchouse II EDSA, Guadalupe Nuevo, beside Sogo Hotel 1200 Makati City, The Philippines ***Trust in the Lord with all your heart***