_____________________________________________ Active vs. Passive Website Traffïc Generation Jack Humphrey _____________________________________________ Note: If this shows in your browser, simply click "File" in your browser and select "Save As" and make sure that file type is text (.txt) Links in this article do not show as active because this is a text file. Why text (.txt) format? Text files are much easier to download, don't require much disk space, and easier to print. ======================================================== THE CENTER FOR INTERNET MARKETING RESEARCH AND EDUCATION http://bizinfo.manila.ph ======================================================== Hi, This is Ave Ramel, the Coach of the Center for Internet Marketing Research and Education, exponent of internet marketing since 1999. This article was evaluated by your Coach and made available for The Center's archive for new subscribers. 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Proceed to your Coach's Weblog located at http://aredconsult.blogspot.com and discover secrets, tips, and tricks _____________________________________________ Active vs. Passive Website Traffïc Generation By Jack Humphrey _____________________________________________ Many of my clients and list members ask the same questïons when it comes to generating website traffïc. From the questïons, I can sometimes pick up a thread of misunderstanding about website promotion. One of those threads surfaced last week and turned into this article. There are actually two broad types of website promotion: Active and Passive. Things that fall into the category of Passive are: 1) Search engine optimization 2) Writing and Growing Website Content (The pages on your site whether they be articles, reports, your weblog, or a forum) Many more website promotion tactics fall into the Active Category: 1) Syndicating your content (like this article for example) 2) Paid advertising (Banner and test ads, pay-per-click advertising, ezine advertising, etc.) 3) Linking strategies (Reciprocal and non reciprocal linking) 4) Being active in your "community" (Posting to forums that your customers and associates frequent, for example.) 5) Doing teleseminars 6) Offline networking 7) Joint ventures with businesses who have the attention of your target market. 8) Frëe classified advertising (Some people still see benefits from this type of advertising to this day online.) 9) Offline media advertising (Radio, TV, Newspaper, Trade Magazines and other publications, etc.) 10) Reports, software and other viral frëe tools that point back to your paid services or products. The two types of promotion are also referred to as "push/pull" website promotion. Passive website promotion "pulls" traffïc to your site while active promotion goes out on the web and "pushes" traffïc to your site. Looking at the two lists above, where do you think, if you had to choose between them, your time would be best spent? I will nevër knock search engine marketing. That is a great source of sometimes massive frëe traffïc. Sometimes. Unless you are in a niche that is very competitive. You see, if you are in a competitive niche you will always be out- spent and out-worked by companies with endless budgets and staff for the top positions. Most mom and pop sites in competitive niches are not going to do well in the search engines if they don't spend exorbitant sums of time, training, and monëy on getting their sites perfected just for search engines. You should do what you can do with optimization. Do what you can afford in time and monëy. Realize that search engine marketing is an ongoing battle to get and keep good rankings. It is a long term, ongoing traffïc solution. But also realize there is a lot of active promotion you can do today to get people to your site who are interested in your product/service whether your site is in the engines or not. Most people still think you have to wait a long time to make anything happen for your traffïc stats to start improving. That's not true. You could get a boost in traffïc in as little as a couple of hours using active website promotion strategies. The simplest way would be to go to Google and start an adwords campaign. Simply meaning, it is easy to start with an account and create your first ad. But then more complicated in that you need to actively watch your stats and improve conversion rates to get the most return for the monëy you spend to get that traffïc. It's a good strategy though, especially if you master the science of PPC advertising. I have a bonus in my Power Linking Course (http://www.power-linking- profits.com) that was created by Jonathan Mizel and Adwords guru Perry Marshall that breaks down exactly what it takes to wïn the PPC game. But there are other techniques listed in the active section above that are frëe and easy to implement which can result in traffïc immediately. Each one of the things in both lists above can be broken out into much more detailed "plans" for your website marketing campaign. It depends on your goals, your product or service, and the amount of time you have to promote your site, which tactics you use and how much time you allocate to each. I'll give you a hint on one of the more powerful traffïc and branding tools. You are currently reading one. I would sell a fraction of the number of my courses if people weren't able to quickly and easily find several of my articles on hundreds of sites in the search engines. Writing articles and reports and syndicating them is a short and long-term traffïc and branding solution. I will caution you on this though: Don't just write a slew of "words" and submit a cruddy article all over the net. You will be branded alright. Branded as a hack or a NON-expert in your field. You have to care about the reader experience enough to give them something of value in each article you write. This is the only way you should proceed with becoming a writer and syndicating your content. The more you give your readers, the more you get from them in salës and word-of-mouth advertising. After awhile, if you are good, people start seeking out your articles on your site or elsewhere on the web. This is the "sweet spot" of writing for the web. Writer's Mecca. Publisher's Valhalla, if you will. Hate to write? Hire a ghost writer. At WebFoxMedia.com you can get 10 keyword optimized 500+ word articles written for you at a very good price. And you own the copyrights and can use the articles as content for your site (passively) as well as syndicate them globally (active promotion). The best advice I can give you though is to become more active in the things that work. Just get going and set aside a real plan for your day-to-day promotion of your website. Don't get into "quick-fixes" or let yourself fall for the latest traffïc scheme. If you read about a traffïc gimmick that leaves you wondering in the least about its real efficacy in driving targeted traffïc to your site, just move on to the things above and don't waste your time on such things. If website promotion was truly easy and effortless, every site on the net would have a tons of traffïc and you wouldn't be reading this article on how to get more of it! ================ About The Author ================ Jack Humphrey is the author of Power Linking and Power Linking 2: Evolution. Find out more about driving traffïc to your site at Power-Linking-Profits.com and WebmasterTrafficTools.com. ============================== Let Me Help You Get Customers: ============================== AREDCONSULT SERVICES AND SOLUTIONS I. EXECUTIVE COACHING - for busy entrepreneurs, decision-makers and marketing executives who can't spare much time away from their office operations but must immediately grasp and harness internet marketing to contribute to the company's profitability. I will come to you instead. I offer you customized lessons, varied delivery, and at your own time, place and pacing. II. WEBSITE CRITIQUE - for those who already have a website but the results didn't satisfy your expectations, especially your bottomline - profit. I offer you immediate and in-depth assessment. III. 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Business processes that can be outsourced include submission of your website to search engines, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, etc. http://bizinfo.manila.ph/coaching http://bizinfo.manila.ph/consultancy http://bizinfo.manila.ph/outsourcing ======== CONTACT: ======== Ask Aredconsult online for any internet marketing questions: http://www.aredconsult.com/ask-aredconsult.htm E-mail: mastermind@ask-the-expert.com Production Office: Tel. # 728-9613 or leave voice mail Corporate Address: Rm. 404 Parchouse II EDSA, Guadalupe Nuevo, beside Sogo Hotel 1200 Makati City, The Philippines ***Trust in the Lord with all your heart***