Got Meme? How to Attract Your Clients' and Customers' Attention
By Charlie Cook

No, "meme" isn't a typo and Got Milk, the more commonly known phrase, is actually a marketing meme. Continue below.

If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. Chances are it got your attention and you remember the phrase, "Got Milk".

A good meme is simple, provocative and infectious.

An effective meme rolls off your tongue and sticks in your mind. Others remember it and pass it along to their friends and colleagues. It's the cultural equivalent of a gene.

For those of you without a national advertising budget, helping prospects and clients quickly grasp what you do and having them spread the word about your services is a form of zero cost marketing that you can use.

You may already have a tagline, slogan, or catch phrase you use in your marketing, but does it work as well as a meme?

Like a gene, memes synthesize complex information, concepts and ideas and pass them along with little effort.

They communicate what you do in a few words or in a short sentence.

They enable you to get across the benefits of your products and services to prospects in a form they'll remember and repeat to others.

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