Guaranteed Way to Capture the
Attention of Prospects

You will capture the attention of your customers when you enter the conversation already taking place inside their heads. Continue below.

One of the greatest mistakes companies make is developing products based on a "great idea."

My friend and fellow consultant Rob Olic used to be Marketing Director for small business development at the prestigious Wharton School in Pennsylvania.

Every week he had entrepreneurs coming into his office, telling him "Man, my company developed this exciting new product that's so good, it sells itself. I've got a warehouse full of these things, can you help me get rid of them?"

Great ideas are a dime a dozen. Even well executed great ideas are on every street corner, but that doesn't mean they're successful in the marketplace.

Winning products and marketing messages talk to people about things they're already wanting and thinking about.

They address irritations that have been lurking under the surface.

They solve problems that people have been laying awake at night wondering about and worrying about.

Several years ago I was working with a company whose "great idea" was scheduled delivery of household consumer products.

The idea was that just when you were about to run out of something like taco shells or Kleenex or vitamins or peanut butter, the service would replenish your supply automatically.

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