10 Ways To Build Trust
and Build Your Business
By Charlie Cook

Previous | Continuation below ...

6. Give Examples

Tell a story instead of making impersonal and dramatic claims of what you or your product does. Use case studies to tell what you did for whom and the difference it made in their life or their business.

7. Personalize Your Marketing

Its a common misperception that to sound credible your marketing should be dry and impersonal. People do business with people. You need to help prospects get to know you and trust you. Let your passion and personality come across in your marketing as well as your professionalism. Include a picture of yourself, with a smile, in a prominent place on the first page of your marketing materials.

8. Reduce Perceived Risk

Buyers' biggest concern is how well your product or service will perform. Providing a guarantee may help, but in most cases its not going to make the sale. Clarify the value you provide and state your commitment to seeing that your clients are not only happy, but ecstatic about your product and services.

9. Make Contact Easy

If you want clients to get in touch with you, show them how. Put your phone number at the top of your marketing materials and tell them to call. When you call them, give them your phone number again at the end of the conversation and tell them to call. If you have a web site, put a contact form at the bottom of your home page.

10. Stay In Touch

The people you see and talk to on a regular basis are usually the ones you trust the most. Communication isn't the only ingredient for developing trust, but it is a critical one. If you sell services or high end products, a personal phone call is one of the best ways to answer prospects questions, and to establish trust.

Contact your prospects and clients regularly and get feedback on what they are concerned about. You want to convert prospects to clients and clients to repeat clients. Use these ten marketing tactics to build trust and you'll find more prospects buying your products and services.

About the Author:

The author, Charlie Cook, helps independent professionals and small business owners who are struggling to attract more clients and grow their businesses. To get the free marketing guide, and sign up for the 'More Business' ezine, full of practical marketing tips, visit www.charliecook.net

Join The Newbie Club To Learn More

Our complete range of Internet Marketing services ...

Executive Coaching | Group Coaching | Seminar-Workshop | Retainer Consultancy | Expert Assessment | Board Advisorship | Internet Promotions
Project Contractor | Website Critique | Knowledge Base

Free Consultation

I specialize on internet marketing and online entrepreneurship.
Need to ask a question on those topics?