10 Tips For Writing Good Sales Copy
By Tim North

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7. Write with a natural style. Don't try to be pretentious or over friendly. Just write it the way you'd say it.

8. Decide who you're writing for and why. What tone are you trying to convey: light hearted or serious? What level of jargon are you going to employ? Suit your language to your intended audience.

9. The final sales pitch can be strengthened with some or all of the following techniques:

- A good deal; e.g. "20% off".
- Urgency; e.g. "This week only".
- Risk free; e.g. "Comes with a money-back guarantee!"

10. End by telling the reader what to do; e.g. "Ring now" or "Click here to order now for immediate delivery". Needless to say, ordering details must be clearly visible and simple to follow.

Looking at these tips, it may seem that good advertising involves manipulating the emotions of your customers. Yes, it does. Selling is a blatant form of emotional manipulation that involves convincing your customer that they want to buy your product or service, and they want to do it now.

Is this unethical? Well, it can be. It depends where you draw the line. In point 9, I said that your sales message could include a sense of urgency.

A common ploy on the web is to include a claim like "Offer closes this Saturday". If you go back to the site the following week, though, the offer is still available. If you were tricked by such a claim, would you order from that company again?

So, by all means, use the tips above to write as persuasively as you can, but remember that if you attract sales by deceiving your customers you risk legal action, poor word of mouth, no repeat business and refund requests.

So, be as persuasive as you can possibly be, but avoid the temptation to be "too" persuasive.

About The Author:

You'll find many more helpful tips like this in Tim North's much applauded range of e-books. All come with a money-back guarantee.

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